{ "version": 1, "job": { "project": "Social listening 市场研究", "segment": "增长团队 / 代理商 / 品牌研究团队（待验证）", "question": "哪些用户任务值得 Growii 优先支持？", "output": "可追溯证据与一次验证方案", "metric": "人工判定相关率、首次可用证据耗时", "filters": "排除错品评价、供应商自荐；旧评价标记，不推算市场规模", "owner": "待指派" }, "records": [ { "id": "demand-budget", "source": "Hacker News", "product": "Category", "date": "2025-03-31", "speaker": "HN commenter", "segment": "组织采购评估", "theme": "预算与替代方案", "quote": "I've been quoted a huge amount to use their service, and it looks like mention.us basically fulfills the same social listening function?", "locator": "https://news.ycombinator.com/item?id=43533952", "context": "历史购买意向：讨论 Pulsar 的替代方案，不是当前销售线索；身份和采购未核实。", "status": "source_statement", "collectedAt": "2026-09-10" }, { "id": "awario-workflow", "source": "Review", "product": "Awario", "date": "2025-12-28", "speaker": "Benoît E.", "segment": "日常社媒运营", "theme": "节省手工整理", "quote": "Gone are the days when I had to manually search hashtags keywords every day and store links and text in a messy spreadsheet.", "locator": "https://www.trustpilot.com/reviews/694feec72838c26360508464", "context": "自述使用超过三年；同时指出并非所有平台都支持。使用日期为 2025-12-04；评价发表于 12-28。无法独立验证效果。", "status": "source_statement", "collectedAt": "2026-09-10" }, { "id": "awario-agency", "source": "Review", "product": "Awario", "date": "2025-12-15", "speaker": "Harry Anderson", "segment": "代理商分析团队", "theme": "多语言与垂直创作者", "quote": "I work at a digital marketing agency and manage the social media analytics department. Since we handle projects worldwide, having reports in multiple languages was essential.", "locator": "https://www.trustpilot.com/reviews/693ed291370c02b8cbb36b9b", "context": "自述岗位；同一评论提及 niche influencer discovery。Awario 多条好评集中在 2025 年 12 月，独立性未核实。", "status": "source_statement", "collectedAt": "2026-09-10" }, { "id": "awario-setup", "source": "Review", "product": "Awario", "date": "2026-01-07", "speaker": "kevin cross", "segment": "角色未披露", "theme": "关键词配置支持", "quote": "Awario has been very responsive to my requests since joining, and do all my changes to tweak my keyword that I target.", "locator": "https://www.trustpilot.com/reviews/695d50a14dd88c8f6a5231e4", "context": "正向客服经历；不是搜索准确率评测。", "status": "source_statement", "collectedAt": "2026-09-10" }, { "id": "awario-conflict", "source": "Review", "product": "Awario", "date": "2026-03-13", "speaker": "Valeriia", "segment": "角色未披露", "theme": "时间戳与纠错", "quote": "Haven’t faced ruder support yet. This could be a good platform if the team were at least a bit client-focused.", "locator": "https://www.trustpilot.com/reviews/693ff3896024091b47368fa7", "context": "更新日期 2026-03-13，体验日期 2025-12-15。厂商回复称争议涉及手动修改网页提及的发布日期，系统按网页元数据读取，不能持续手工覆盖。双方陈述均未独立核实。", "status": "source_statement", "collectedAt": "2026-09-10" }, { "id": "brand24-positive", "source": "Review", "product": "Brand24", "date": "2026-03-18", "speaker": "Maciej Zagórowski", "segment": "品牌监测使用者", "theme": "品牌与竞品趋势", "quote": "Very useful to see the trends and track your company (or competitors).", "locator": "https://www.trustpilot.com/reviews/69ba824b73db75068728ec67", "context": "短评，岗位与实际使用深度未知。", "status": "source_statement", "collectedAt": "2026-09-10" }, { "id": "brand24-friction", "source": "Review", "product": "Brand24", "date": "2024-04-30", "speaker": "Tim Kingery", "segment": "角色未披露", "theme": "易用性与额度", "quote": "Very expensive, difficult to navigate, and limited platform.", "locator": "https://www.trustpilot.com/reviews/662fb2b63d922be5dd6e3b7e", "context": "历史负评；同条评价抱怨配置耗尽 credits 并被推荐升级。不能作为 2026 年定价或当前缺陷的证据。", "status": "source_statement", "collectedAt": "2026-09-10" }, { "id": "sprout-onboarding", "source": "Review", "product": "Sprout Social", "date": "2026-04-15", "speaker": "Jessica", "segment": "团队用户，自述", "theme": "首次配置与支持", "quote": "Messy, unintuitive dashboard.", "locator": "https://www.trustpilot.com/reviews/69dea58487284e8835233c18", "context": "同条评价称设置账户时被引导到无法解决问题的聊天机器人。属于整体产品体验，未确认使用 Listening 模块。", "status": "source_statement", "collectedAt": "2026-09-10" }, { "id": "sprout-cancel", "source": "Review", "product": "Sprout Social", "date": "2026-08-05", "speaker": "Diego", "segment": "订阅用户，自述", "theme": "取消与续费", "quote": "Tried cancelling 3 times in emails and then they still auto renewed me and then told me I was locked in for another year.", "locator": "https://www.trustpilot.com/reviews/6a732507764383dd0c6405bc", "context": "未经独立核实的合同争议；体验日期 2026-07-05。不是取消政策的法律或事实判定。", "status": "source_statement", "collectedAt": "2026-09-10" }, { "id": "brandwatch-service", "source": "Review", "product": "Brandwatch", "date": "2026-07-10", "speaker": "Maddie", "segment": "公司用户，自述", "theme": "支持与续费", "quote": "The platform is highly expensive, but getting ahold of an account manager for immediate support is nearly impossible.", "locator": "https://www.trustpilot.com/reviews/6a4fae8bbe2c9465f37ac877", "context": "评价发表于 2026-07-10，但标注体验日期 2025-12-01。涉及品牌整体服务，未确认 Consumer Research 模块。", "status": "source_statement", "collectedAt": "2026-09-10" }, { "id": "brandwatch-positive", "source": "Review", "product": "Brandwatch", "date": "2025-12-20", "speaker": "raja", "segment": "合作方，关系不明", "theme": "沟通体验", "quote": "Communication was clear, fast and everything handled good.", "locator": "https://www.trustpilot.com/reviews/69462345e2c6328fd9afa79e", "context": "正向合作评价，但没有 Listening 功能或使用结果细节，不能证明产品质量。", "status": "source_statement", "collectedAt": "2026-09-10" } ], "actions": [], "corrections": [] }