Conversion work starts with a defined population and event chain. Growii maps the journey, identifies missing evidence and routes the smallest next action to the right specialists.
The Orchestrator reads the goal, available evidence, dependencies and approval policy. It selects the smallest specialist team that can change the current decision, then returns one ranked action queue.
Growii does not turn a plausible recommendation into an external change by itself. The action contract keeps owner, evidence, risk, approval, rollback and result window together.
Define the qualified population and activation event
Separate observed friction from a conversion hypothesis
Ship one reversible journey change and read the same cohort definition
A page audit can identify observable friction; it cannot establish conversion lift without first-party events.